Case study · Coca-Cola Azerbaijan
Years of Coca-Cola, felt and shared.
Football-season activations, branded goals, immersive retail zones and the spherical Fanta Nar POS display — a long-running partnership across BTL and point of sale.
- Client
- Coca-Cola (Azerbaijan)
- Brands
- Coca-Cola · Fanta · Sprite
- Services
- Activations · POSM · kiosks · gifts
- Where
- Baku & national retail
Football seasons and the 2026 World Cup
For the football campaigns we built branded goals and play zones where people could take a shot, be photographed and share it — a simple mechanic, engineered to survive a week outdoors and thousands of kicks. For the 2026 World Cup the same idea became a photozone goal with branded panels, bar and restaurant screenings in Coca-Cola livery across Baku, and a limited-edition gift box with the collectible cans. Promo staff, sampling and the social-media moment were run by the same crew that built the structures.
Street and festival activations
At the Carpet Festival in May 2026 the Coca-Cola booth was built as a carpet-pattern room with hostesses in national dress, a sampling counter and a photozone — the queue for the photo was the point. For the CharX back-to-school campaign we ran a prize spin wheel in retail; for Predator energy, a branded game hall with consoles, gaming chairs and a tournament key visual.
Fanta Nar: from key visual to a spherical display
The Fanta Nar (pomegranate) launch is the project we show when someone asks what "design to build" means. The key visual — bursting pomegranate, Fanta orange — became a spherical point-of-sale display that holds the product, lights up the aisle and ships flat. It was rolled out across Azerbaijani retail with photo reports from every store.
Retail and street presence
- Immersive retail zones: column wraps, fridge branding and floor displays designed for the planogram and installed overnight.
- Branded kiosks for Fanta and Sprite at events and high-traffic locations.
- Interactive mechanics such as the frozen Coca-Cola display with a QR game at the point of sale.
- 3D-visualised stands for fairs and festivals, approved as renders before build.
- Gift boxes — the Coca-Cola ImaBox with branded cans for partners and media.
Why it keeps working
Speed and consistency. Global toolkits arrive late and local deadlines don't move; because IMALION designs, produces and installs, a brief can become a street activation and a retail roll-out in the same month, in the same visual language, with one point of contact for the brand team.
