01
Brand identity
Logo systems, colour and type, tone of voice and brand guidelines written for the teams and suppliers who will actually use them.
- logo & identity
- guidelines
- rebrands
01 · Conceptual Design — branding & creative
Branding that is designed to be built.
IMALION is a branding and creative agency in Baku, Azerbaijan. We design brand identities, campaign concepts, key visuals and 3D visualisations for brands such as Carlsberg Azerbaijan, Coca-Cola and BCG — and because our own team produces stands, POSM and gifts, every concept is drawn to survive the shop floor.
What we design
From the first idea to the final artwork file
Design at IMALION is not a department that hands work over the wall. The same people who sketch the concept check it against print tolerances, stand engineering and gift-box dielines, so what you approve on screen is what arrives on site.
02
Campaign concepts
A single idea strong enough to run across TV, outdoor, retail and events — with the mechanics of how it works in each channel.
- big idea
- channel plan
- copy in AZ / RU / EN
03
Key visuals & art direction
Hero visuals, photography and CGI direction, and the adaptation system for every format from a 6×3 billboard to a shelf wobbler.
- key visual
- adaptations
- photo & CGI direction
04
3D visualisation (CGI)
Photoreal renders of stands, POSM, packaging and spaces so you approve the real thing before a single panel is cut.
- stands & spaces
- product & packaging
- animated previews
05
Retail & POSM design
Shelf and floor materials designed around planograms, store rules and production methods — the Fanta Nar sphere started as a sketch here.
- planogram-aware
- dielines
- print-ready files
06
Local adaptation
Global brand guidelines made to work in Azerbaijan: language, cultural references, local formats and legal requirements.
- global → local
- transcreation
- compliance check
How it works
Four steps, one accountable team
Most projects run two to six weeks from brief to final files, depending on scope. You see concepts early, in context — on a rendered shelf, stand or box — not as abstract mood boards.
Brief & discovery
Goals, audience, channels, budget frame and every constraint from production. A written brief you sign off.
Concepts
Two or three directions, each shown where it will live. We recommend one and say why.
Refinement
The chosen direction developed into a complete system: visuals, copy, adaptations, 3D previews.
Files & hand-over
Print-ready and screen-ready masters, guidelines and a production spec — or we simply build it ourselves.
Selected work
Design that reached the shelf, the stage and the box
Three projects where the concept was ours and so was the build.
Design partner for Carlsberg Azerbaijan
Key visuals and retail-ready assets for Xirdalan, Beer Mix and Weissbier.
Fanta Nar — from key visual to a spherical POS display
One visual idea carried from the launch artwork to a display rolled out across Azerbaijan.
A premium set designed around the moment it's opened
Structural packaging and a coordinated merch set for Boston Consulting Group.
Visualised before built
Key visuals, POSM and spaces — approved as renders first
A selection of design work that went to production: campaign artwork, in-store displays and branded rooms, each shown to the client in 3D or as finished artwork before a single panel was cut.
Questions
Branding in Baku — what clients ask us
Short answers first. For a project-specific answer, send us the brief.
What branding services does IMALION offer in Baku?
Brand identity and guidelines, campaign concepts, key visuals and their adaptations, art direction for photography and CGI, 3D visualisation, and retail/POSM design. Recent work includes key visuals and retail assets for Carlsberg Azerbaijan (Xirdalan, Beer Mix, Weissbier) and the Fanta Nar launch visuals for Coca-Cola.
How long does a brand identity or campaign project take?
A campaign key visual with adaptations typically takes two to three weeks; a full brand identity with guidelines four to six weeks. We confirm the schedule in the brief, and we plan backwards from your launch or production date so design never becomes the bottleneck.
How much does branding cost in Azerbaijan?
Cost depends on scope: the number of concept directions, the formats to adapt, whether 3D visualisation or photography is needed, and the languages. We give a fixed quote after a short brief call rather than a rate card, so you know the total before work starts. Projects that continue into production with us are quoted as one package.
Can you produce what you design?
Yes — that is the point of IMALION. The same company designs and then produces signage, POSM and print, builds stands and events and makes gifts and merch. One accountable team from concept to installation means fewer hand-off errors, faster changes and no "the designer didn't know" surprises.
Do you work in Azerbaijani, Russian and English?
Yes. Copy, guidelines and presentations are delivered in Azerbaijani, Russian and English as needed, and we adapt international brands' global guidelines for the local market.
Do you make 3D visualisations before production?
Yes. Stands, POSM, packaging and spaces are rendered photorealistically so you approve the real object — materials, lighting, scale — before anything is built. The renders also double as pitch material for your own stakeholders.
Other services