Case study · Boston Consulting Group
A premium merch set in a custom green box.
Notebook, pen, power bank, card holder and bottle — five everyday objects, one brand, designed around the order in which they are discovered.
- Client
- BCG (Boston Consulting Group)
- Format
- Premium gift set
- Services
- Concept · structural packaging · merch · delivery
- Where
- Baku, Azerbaijan
The brief
A premium set in BCG green that would sit on a client's desk rather than in a drawer; quantities in the low hundreds; a quality bar set by the firm's global standards; and a box that made the first thirty seconds feel like a gift, not like unpacking a delivery.
What we did
- Concept and curation: five objects chosen to be used daily — a hardcover notebook, a metal pen, a slim power bank, a leather card holder and an insulated bottle — all in a controlled palette with the BCG mark applied once, at the right size, on each.
- Structural packaging: a rigid green box with a fitted insert that reveals the items in sequence; the lid, the insert and the print finish were prototyped before the run.
- Branding and production: engraving, embossing and pad printing matched across different materials so the green and the logo read identically on paper, metal and leather.
- Sample, run, delivery: a physical sample signed off by the client, then production, kitting and delivery to the Baku office with a count and photo report.
Why it worked
Restraint. Every decision — fewer items, one logo placement, a box that opens slowly — was made so the set would feel like BCG rather than like merchandise. It is now the reference we use when a client asks what "premium" means in practice.
And since then
The relationship continued into apparel: "Amplify Impact" hoodies and sweatshirts for the Baku team (2026), sampled in the fabric and print before the run so the hand-feel and the small white logo matched the standard set by the box.
