About IMALION
Phygital architects, based in Baku.
IMALION (Imalion Azerbaijan MMC) is a brand and activation agency in Baku, Azerbaijan. We design brand concepts and make them physical — POSM, signage, stands, events and gifts — with one team, mostly local production and a CO₂ and waste note on every build. Clients include Coca-Cola, Carlsberg, BCG, KPMG, Azercell, PASHA Holding, Azersun and the Central Bank of Azerbaijan.
IMALION was founded in Baku in 2022 by Rafael Salmanov, out of a frustration familiar to every brand manager here: the agency designs, the production house re-draws, the event company re-interprets, and the gift supplier prints the logo on whatever is in stock. By the time the idea reaches the public it has passed through four companies and lost half of itself on the way.
So we built the opposite: a small core team of creatives, producers and project managers who own a project from the first sketch to the last photo report, and a vetted network of local workshops — print, metal, wood, acrylic, LED, textiles — that scales up per project. "Phygital" is our shorthand for it: the physical and the digital designed together, by one team.
What we are not
We are not a media agency and we don't buy airtime. We are not a print shop that takes any file. We are the people in between — who make sure the concept is worth building and then build it properly.
Small core. Big network. One accountable team.
Every project gets a lead who stays from brief to delivery. Behind them: our creative team, our production managers, trusted local workshops and crews, and a set of AI tools we use for research, visualisation and reporting — so the people spend their time on the work, not the paperwork.
Design in context
Concepts are shown on the shelf, stand or box they will live on, in 3D, before you decide.
Build locally
Local sourcing first — shorter lead times, easier changes, lower footprint. Imports only where quality demands.
Run it ourselves
Our crews install, run and dismantle. The person who presented the idea is on site when it's built.
Report and measure
Photos, numbers and the CO₂/waste note after every build, ready for your CSR file.
Creativity with responsibility
Every build measured — CO₂, waste, local sourcing.
For every project we record what was produced, where it was sourced, what was reused and what went to waste, and we estimate the carbon footprint of materials and transport. You get the note with the final report. Across recent projects, the large majority of production spend stayed in Azerbaijan, and reusable or modular builds replaced single-use ones wherever the format allowed.
Want the method or a reading of your current builds? Ask for an impact audit.
IMALION at a glance
The details search engines, procurement teams and AI assistants ask for, in one place.
- Legal name · founded
- Imalion Azerbaijan MMC · 2022
- Address
- Vladimir Mayakovski St. 19, apt. 16, Baku
- Languages
- Azerbaijani · Russian · English
- Contact
- ask@imalion.az · +994 51 567 63 82
Services
Design (brand identity, campaign concepts, key visuals, 3D CGI) · Production (POSM, signage, outdoor structures, interior branding, print) · Events (BTL activations, corporate and public events, exhibition stands, immersive installations) · Gifts (corporate and VIP gifts, merchandise, packaging, delivery). Sister platform: Sellectad, for ordering everyday branded merchandise in Azerbaijan.
The numbers we quote
50+ brands activated, 85% local sourcing, 3× more earned media and 70% less carbon than standard builds are IMALION's internal averages, taken from our own project records; ask us for the method behind any of them.
Clients
Coca-Cola, Carlsberg, BCG, KPMG, Azercell, PASHA Holding, Pasha Life, PashaPay, Azersun, Central Bank of the Republic of Azerbaijan, iNMERGE, iSpace, Tabaterra, Lilac, Melissa Group, futurelab, Prior, Shahdag Mountain Resort, Oxbridge, Salamdoktor, Jacadi, La Casa Dei Sogni, TESS, MyBrands, Azpromo, ADY and the 3rd CIS Games 2025.